Bee-Nails
Fort Collins, Colorado
A Colorado-based lifestyle company transforming the way we consume with affordable, medical-grade, vaporizer products that are better for you.
the problem
Bee-Nails Wanted to Establish Itself as a Lifestyle Brand.
Bee-Nails came to us looking for a solution.
When founder and CEO Ali Abouzalam approached ki.co Marketing for assistance, we uncovered the challenges facing his company. While business was doing well selling vape products, Ali wanted to re-establish the Bee-Nails brand with a new aesthetic that would capture specific customers. Specifically, he wanted to convey the brand as an active lifestyle brand that was so much more than just vape products. Bee-Nails wants its customers to Bee their Best. After discovering the full extent of Bee-Nails’ problem, ki.co Marketing performed an analysis of the brand as it currently stands, and began work on a brand refresh that would be more representative of the lifestyle brand that they wanted to portray.
prescribed services
Brand Analysis
Brand Design Services
Website Design Services
New Logo
Old Logo
Our Process
Starting at the beginning to build a brand with depth.
During our brand discovery process, we determined the need for a more uniform logo that stayed closed to its roots. We determined the values most important to Bee-Nails, such as commitment, efficiency, personal development, honesty and positivity. These values needed to be conveyed in the updated brand, as Bee-Nails empowers consumers to “Bee Your Best.” Their aim is to continually move customers closer to fulfilling their unique purpose, providing clean and efficient vaping products to challenge the stigma around cannabis consumption.
With the Bee-Nails’ brand philosophy understood by our team, we worked through the brand design process, developing a new aesthetic for the Bee-Nails brand.
Implementing the brand
The Key to a Great Brand is Consistency.
Implementing the Brand Across All Mediums
As we worked through the new brand, we landed on a color scheme of black, gold, purple and white. The black and white allows Bee-Nails a lot of flexibility in depicting the lifestyle brand through vibrant photography that won’t clash with the Bee-Nails aesthetic. The gold gives a premium quality, emblematic of honey, dabs and affluence. It indicates a strong synergy between the bee, the product and the values that Bee-Nails has instilled into its brand. The final color choice was purple, complementing the gold and further reinforcing the values behind the brand. Purple has commonly been associated with royalty, which also holds a double meaning in the case of the Bee-Nails brand. Bees have many terms associated with them that represents royalty.
Conquer your challenges, bee the best at the arenas you compete within and become the king or queen of your life. This is the potential that Bee-Nails provides to its customers, with a strong brand to represent those ideas. As we worked further into the project, Bee-Nails went a step further with its goals here and implemented a new service that would be included on its redesigned website – The Bee Your Best Program.
“ki.co marketing really brought a fresh, clean and professional update to our entire brand. They brought the wow factor and were extremely detail oriented when trying to understand who we are and what our brand is about. They definitely over delivered and I was beyond pleased with the outcome.”
Ali Abouzalam
ceo/ founder, bee-nails
website design
Transforming the Bee-Nails Brand
Working with our clients goes beyond design and marketing.
As our final push with the Bee-Nails brand, we helped their company launch a new self-improvement program known as the Bee Your Best Program. This new service offering delved deep into the core values of the Bee-Nails brand philosophy, pivoting their business to a new business model while remaining loyal to what made them special in the first place. This new program was included as a part of the website redesign services that our team worked through, transforming the Bee-Nails website with the new lifestyle brand implemented across their e-commerce platform.
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