Littleton Downtown Development Authority
Littleton, Colorado
Approved by voters in November 2022, the Littleton DDA is a self-sustaining organization designed to facilitate long term success for Downtown Littleton.
the problem
Building the Foundations for the Littleton DDA
A new quasi-public agency without a brand or a website
Due to our experience in brand building for communities, the Littleton Downtown Development Authority (LDDA) approached Kico Marketing to provide an elevated marketing presence for their newly formed organization. Working with Starkey Strategies, the board of directors had a foundational understanding of their downtown, stakeholders and community staples that the organization would eventually grow into essential partnerships. As we uncovered more information about the LDDA, we developed a clear path forward for the visual identity of downtown Littleton and how we’d extend that brand through a comprehensive community website development.
Through our tried-and-true process of brand analysis, we discovered a brand path with universal consensus.
prescribed services
Brand Analysis
Brand Design Services
Website Design Services
Our Process
Building place making brands for communities
At Kico Marketing, our expertise in place branding and urban management guided every step of the Littleton Downtown Development Authority’s brand transformation. We began by immersing ourselves in the character of Littleton’s downtown, uncovering its rich history and the community’s aspirations for a thriving urban future. Through collaborative workshops with stakeholders, we identified key themes that bridged the city’s legacy with its modern vision.
Our brand identity services prioritized a careful balance: bold, contemporary elements that signal progress paired with visual nods to Littleton’s heritage, ensuring the new brand resonated with all audiences. From refining the logo to establishing cohesive visual guidelines, every detail was crafted to inspire pride and rally support from the community. The result was a brand that confidently positions the Littleton DDA for future growth while maintaining its roots—earning widespread buy-in from stakeholders and ensuring its seamless adoption.
place branding
Celebrating Place in Downtown Littleton
Implementing the Brand Across All Mediums
The launch of the Littleton Downtown Development Authority’s new brand was a coordinated effort to celebrate place and create meaningful connections across digital and physical spaces. To ensure a seamless rollout, we paired the brand launch with the unveiling of a modern, user-friendly website that reflects the vibrancy of downtown Littleton. New social media channels were established, complete with branded templates, imagery, and messaging to engage the community and amplify the DDA’s voice online.
In the physical realm, the brand came to life with business cards that establish a professional presence and streetscape banners that adorn downtown with a visual identity tied to Littleton’s unique character. This integration of digital and tangible assets reinforced the impact of place branding, inspiring pride and belonging among residents and visitors alike. Through these touchpoints, the brand extends beyond a logo—it becomes an active celebration of Littleton’s downtown identity.
LittletonDDA.org
Website Development
Building a Digital Hub for Community Connection
The Littleton Downtown Development Authority’s website was designed to serve as a dynamic, accessible hub for the community. A key feature of the site is the robust business directory, which highlights local merchants and services, encouraging residents and visitors to explore downtown. The inclusion of a community events calendar ensures that locals stay connected to happenings in the area, from seasonal festivals to local markets and public meetings.
In response to Colorado’s recent legislation on website accessibility, we prioritized compliance and inclusivity. Features such as keyboard navigation, alt text for images, and high-contrast design elements ensure the site is usable by all community members, including those with disabilities. Beyond functionality, the site reflects the DDA’s new brand identity, offering a visually engaging, user-friendly experience that strengthens ties between downtown Littleton and its stakeholders. The result is a digital platform that celebrates the community while meeting modern standards.
Let's Talk.
Through our process, we deliver elegant company image through lasting relationships with our clients. If you're looking for growth by design, we want to hear from you.
Insights about Branding & Marketing Strategy
Show off your brand with pride. Get marketing tips that will help you stand out from the competition, straight to your inbox.