Fox Tracks Music
Boulder, Colorado
A music production company that guides artists through the creative process, or companies with sonic branding. Find your sound with custom music that makes an impression.
the problem
Fox Tracks Music Needed a Brand with a Consistent Voice.
Fox Tracks Music looked to branding experts.
When founder and CEO Max DeVincenzo approached kico Marketing for assistance, he was struggling with direction. Max is a very busy guy, with his hands in just about everything music-related. His music production company has been hard at work over the years solving problems for musicians, businesses, and other producers throughout the northern Colorado region. The work that his team produces is very impressive, but this lack of focus has created a less coherent message. Working with our team, Fox Tracks Music received a much-needed visual update while clarifying its brand’s voice.
prescribed services
Brand Analysis
Brand Design Services
Marketing Communications Plan
New Logo
Old Logo
Our Process
Developing a personable, inviting and energetic brand.
As a fellow creative, Max DeVincenzo brought a lot of thoughtful ideas to the branding process. Through our discovery phase, our team uncovered a number of issues related to his current brand. While the fox and wordplay associated with tracks makes for a very compelling brand story, his current logo lacked these ideas visually. The old logo was menacing and overly detailed. Fox Tracks Music wanted to develop a brand that conveys a natural, organic feel representative of the way that their music is produced.
The fox as a guide, jumping into the creative process and making the collaboration with their clients personal was at the core of the brand mark that our team developed.
Implementing the brand
A Compelling Brand Story with Visuals to Match.
Clarifying your audience is half the battle.
When we get into our branding process, we force business owners to get existential with their company. Understanding your audience and how you’re trying to appeal to them is very important throughout the creative process. This is the distinguishing factor between good and great design – building a mark that commands authority within its industry.
Fox Tracks Music learned a lot about the types of clients that they were trying to target and how through our branding process. They developed a cohesive voice that will assist in lead generation of business owners and artists alike. Helping to clarify their voice so they can sing their brand story with confidence is a big step forward that we’re proud to have been instrumental in.
“kico Marketing made the branding process fun and exciting. I felt like I had a team instead of just hiring somebody. The whole process was very personable and communication was excellent. These are great people that will build you a brand representing exactly what you want to show to the world!”
Max DeVincenzo
ceo/ founder, Fox Tracks Music
Insights about Branding & Marketing Strategy
Let's Talk.
Through our process, we deliver elegant company image through lasting relationships with our clients. If you're looking for growth by design, we want to hear from you.
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