All For Fall
Downtown Fort Collins, Colorado
A collaborative marketing campaign during the Fall that called upon businesses to support local charities through rounding up for the benefit of all.
the problem
In the midst of the pandemic, retailers and nonprofit organizations were struggling.
How can we build a campaign that impacts both?
During the pandemic, requesting small businesses to discount products or services any further was not a realistic option for place-making organizations. However, providing alternatives to shopping online is still an important part of the mission, and providing meaningful experiences was crucial to that goal.
Timing-wise, the rise of value-driven consumerism was at an all-time high. Doing the right thing by supporting your local community was a pledge that many people were really interested in. So the question was, how can you support that mission while tapping into more altruistic patronage?
prescribed services
Marketing Strategy
Campaign Development
Brand Design Services
The Solution
Aligning the Incentives to Increase Sales and Support Your Community.
While working at the Downtown Development Authority, Cody worked through the strategy & campaign development process to arrive at a campaign that answered the question of building a community-oriented campaign through aligning interests.
Businesses were not requested to discount what they offered but instead were asking customers to round up for a good cause. Four organizations were chosen that provided important work to the community, including Outreach Fort Collins, The Food Bank, The Family Center / La Familia & Neighbor to Neighbor.
Testimonial
“I highly recommend ki.co for branding and marketing needs.”
Vanessa Kroeger
Downtown Development Authority
building success
Value-Driven Marketing with a Unified Message.
Round Up this Fall for the Benefit of All
The campaign continued through kico Marketing, executing on the deliverables to build a cohesive marketing campaign that delivered a message that supported the vision for the campaign.
Through a combination of emphasis on the nonprofits, the small businesses that support them through rounding up and creative that highlighted the importance of keeping your dollars local, we landed on marketing that delivered real results for the community.
Award-Winning Results.
All for Fall increased sales and raised over $10,000 for local nonprofits.
This noteworthy approach led to the Downtown Development Authority winning The Governor’s Award for Excellence with Downtown Colorado, Inc.
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