About
ki.co marketing
A Vision for kico Marketing
What makes our Company Tick
During our brand discovery process, we ask a variety of questions related not just to the aesthetic qualities of a company, but also related to what makes them tick. We’ll typically ask for a mission statement, which is still rarer than you’d expect. But even more elusive is the vision statement: a projected future state for the company and the impact it has on the broader community that it services.
We’re big on vision around these parts. Frankly, that’s kind of where my brain defaults to. It’s a damn good thing I’ve got a business partner that keeps me grounded and moving forward. For a moment though, while I have your ear (or more realistically, your eyes) I’d like to take you through the vision of kico Marketing. You don’t go starting your own design and marketing agency for the money, and I think it’ll help us clarify what we’re all about better than most content we promote on our site.
So with that being said, I’d like to outline a vision here – a statement of what makes us tick and the impact we want to have on the world around us.
written by
Cody Johnson
Founder / Creative Director
Felt like getting big picture for a bit. Pretty typical behavior, to be honest.
Having a genuine impact on our clients’ needs.
I’m not big on trashing the competition out there, but I’ll say we’re in an industry ripe with manipulation. There are hit shows depicting the slimy nature of marketing executives, billions spent each year by this corporation or that corporation to influence the nature of human psychology.
This isn’t an article aimed at painting marketing as all doom and gloom, but these same marketing agencies responsible for these influence campaigns practice these tactics heavily on their clients. After all, we’ve got our own mouths to feed. Here at kico, we have a different approach – we solve problems for our clients and are honest about what will and won’t work.
Just imagine what nefarious plans they’re cooking up with all of those pie charts. You’ve been warned.
I’ve tried traditional sales techniques and I colossally fail at it. If I don’t believe in the product, I can’t sell it to you – it’s that simple. We are most satisfied when we’re offering services of genuine value to our clients, getting paid well to do so and being actively involved in what our clients’ problems are. As we continue to expand our reach and take on more clients, I have no doubt that this will remain our modus operandi as long as I’m at the helm.
Having clients that are in it for more than just the money.
Money’s great and we all need it. If that’s what you want out of life, there’s an abundance of ways to achieve that aim. But statistically speaking, this isn’t exactly the end-all-be-all to happiness that it’s cracked up to be. As I mentioned earlier, we didn’t start this company because we thought ‘this is the easiest way to get rich’. As we get busier we’re getting more selective with our clients, and a client that is interested in other trajectories beyond making all the money will always be welcome at our table.
One concept I’ve found quite interesting in recent years is using capitalism for more altruistic aims. Facilitating a level of social good through ideas such as the double bottom line, using food waste to make beer or providing discounts to encourage fundraising provides an incentive to doing business effectively. These are the types of clients we embrace, because it aligns with what we’re trying to achieve in the long run.
Leading by example: a better way to do business
Finally, our design and marketing agency will lead by example, conducting business honestly and with a genuine desire to leverage our resources for the benefit of our community. Where we work, live, and play should be better off with our company operating within it, and we’d like to contribute positively to the issues we care about.
As a design and marketing agency, this is our commitment. A vision for our company that ensures we are building financial success, sure, but is true to ourselves and what we are searching for out of life. We will be committed to our clients, especially those interested in providing a level of social good within their respective communities, and lead by example in how we generate revenue for ourselves.
This is kico’s vision, and I hope we see eye-to-eye on this. Feel free to get in touch if you do.
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